Building a Consistent Visual Identity
Hunto AI Brand Guidelines
Built with love and some sleepless nights.
If you're looking to talk about Hunto AI in your business, product, or news coverage, here's a helpful guide to show you how.
Hunto AI Logos & Icons
Access the official Hunto AI logo lockups, wordmarks, and standalone icons in high resolution. Files include both light and dark background versions for web and print.
Primary Lockup (Dark Background)
Primary Use: The standard Hunto AI lockup (icon + wordmark) on a dark or coloured background. Always maintain the minimum clear space as indicated by the grid lines.
Primary Lockup (Light Background)
Light Background Use: The standard Hunto AI lockup (icon + wordmark) used against white or light/neutral backgrounds. Only use the approved black/dark version of the logo here.
Standalone Icon (The Mark)
The Icon Mark: Use the standalone icon only when context is clearly established (e.g., as a favicon or profile picture). Never modify its aspect ratio or rotation.
Hunto AI Color Palette
The color system is integral to the Hunto AI identity. Use these specific values to ensure brand consistency across all digital and print applications.
Hunto Primary Purple
Primary CTAs, key interactive elements, and prominent icons where attention is required.
Hunto Secondary Accent
Accent Use: Used sparingly for highlights, emphasized links, short call-outs, and small decorative elements.
Hunto Neutral Blue-Black
Usage: Main background color for UI, large block elements, and containers.
Typography & Hierarchy
Our selection of typefaces ensures optimal legibility, a modern appearance, and a clear content hierarchy. Consistent use of these fonts reinforces our professional and confident voice.
Primary Typeface: Open Sans
Usage: All main body text, UI elements, labels, and long-form content. Used in multiple weights for accessibility and optimal readability on dark backgrounds.
Secondary Typeface: Playfair Display
Usage: Reserved exclusively for high-impact marketing headlines, brand statements, and certain decorative hero text.
Type Hierarchy Guide
Usage: This guide defines the established scale for headings, body copy, and captions. Refer to our full style guide PDF for specific sizing, line-height, and tracking values for each weight.
Legal
Hunto AI is the sole owner of all trademarks, trade names, logos, and visual elements (collectively, our “Brand Assets”) displayed on this page. Protecting our intellectual property is paramount to us.
Our Brand Assets may only be used as outlined in these guidelines or with express written permission from an authorized representative of Hunto AI. We reserve the right to request that you cease the use of our Brand Assets immediately if we believe, in our sole discretion, that your use violates these Brand Guidelines, our User Agreement, or any applicable law.