How A listed Indian packaging leader protects its assets with Hunto AI Takedowns
Industry
Paperboard and flexible packaging
Engagement model
Through a strategic partner
Product used
Hunto AI Takedown Service (External Threat)
Scale
₹1,600 Cr+ annual revenue
About Client
This publicly listed packaging manufacturer supplies folding cartons, flexible packaging and specialty packs to large FMCG, food and beverage, liquor, pharmaceutical and consumer-electronics brands. Its footprint includes corporate and plant websites, product microsites, investor pages, careers portals and a wide social presence. That visibility attracts impersonation attempts that exploit the brand’s trust to target job seekers, vendors and downstream brand customers. Recent earnings materials highlight strong FY25 performance and continued growth across categories and plants.
Challenges faced
Impersonation and fraud leakage
Threat actors spun up look-alike domains, fake HR pages and counterfeit vendor onboarding forms to collect fees, KYC documents and bank details. Some campaigns piggybacked on hiring drives or investor updates.
Hijacked brand queries
Malicious search ads and SEO-poisoned pages intermittently outranked official results for queries such as careers login, vendor registration and investor relations, diverting traffic into phishing funnels.
Fragmented takedowns
Registrars, hosts, social platforms, job boards and ad networks each required different evidence and policy citations. Ad-hoc screenshots and email threads slowed removal and allowed mirrors to reappear.
Stakeholder impact
Recruitment and procurement teams experienced ticket spikes and reputational strain when candidates or suppliers were defrauded. Corporate communications and legal needed quantified exposure, time to takedown metrics and evidence archives that could withstand audit and customer assurance reviews.
Hunto AI Solution
Objective: detect and remove impersonation infrastructure across domains, social, job boards, ads and messaging, and deliver artifact-rich proof that platforms, auditors and customers accept.
Rapid onboarding and pattern seeding
We ingested official domains and verified handles, app IDs, hiring geographies, vendor vocabulary and campaign keywords. We seeded common abuse themes for industrial brands: recruitment fee scams, vendor KYC and bank detail changes, executive helpdesk spoofs, counterfeit RFQ portals and event badge or speaker cons.
Always-on external monitoring
- Look-alike domain hunting using fuzzy and homograph checks with passive DNS and page-similarity scoring
- Social and job-board sweeps to find imposter HR profiles, fake listings and fee traps
- Search and ads watchlists to flag malicious paid placements and SEO traps that intercept branded queries during hiring surges, trade-show cycles and results days
- Messaging and link-hub tracking to surface amplification networks behind recurring scams
Agentic takedown execution with evidence
- Auto-assembled case files per incident with screenshots, WHOIS and ASN, hosting metadata, timestamped crawls, link graphs and platform policy citations
- Platform-native submissions to registrars and hosts, social platforms, job boards, app stores and ad networks, raising first-notice acceptance
- Post-removal re-scans to map mirrors and connected infrastructure so clusters are suppressed rather than single URLs only
Stakeholder safety and communications
A paste-ready Official Channels micro-page listing verified URLs, app IDs and handles, with simple steps to report suspicious content
Short scripts for HR, procurement, communications and legal so teams could respond consistently and escalate quickly
Reporting and governance
An executive dashboard with detections, median Time to Takedown, first-notice acceptance, scam survival time and directional trust or revenue protection proxies linked to hiring and vendor-portal analytics
A monthly evidence archive that packaged all case files for internal audit and customer due-diligence questionnaires, including labels for vendor-managed public assets
Impact
“We converted brand abuse from an inbox firefight into a measurable program. Fraud pages come down faster, candidates and suppliers get clear guidance and our evidence holds up in audits and customer reviews.”
– Head of Corporate Communications and Risk, listed packaging company
Measured outcomes in the first 120 days suitable for publication
Scale handled
- 300 plus abusive assets detected across domains, social, job boards and search ads
- About 80 percent removed on first notice with most of the remainder cleared after one follow-up
Velocity achieved
- Median Time to Takedown under 24 hours for registrar and hosting cases
- Median Time to Takedown under 12 hours for social and job-board listings after evidence submission
- Malicious search ads reported within 2 to 6 hours of first appearance during hiring and results periods
Stakeholder protection
- Noticeable drop in scam-related complaints from candidates and suppliers after the Official Channels page and scripts went live
- Fewer repeat investigations due to standardized evidence packs and closure templates
Assurance enablement
- Faster responses to enterprise customer questionnaires and internal audits using month-end exports
- Clearer oversight of vendor-managed public assets during partner reviews
How Hunto AI supports mandatory Indian cyber expectations for listed enterprises
Report specified cyber incidents within six hours of noticing or being notified. Phishing, fake apps, identity theft and website compromise are reportable classes. Hunto AI’s evidence packs provide artifacts and timestamps to file and update reports on time.
Maintain ICT system logs in India for 180 days and synchronize time to approved sources. Hunto AI’s case timelines and exportable records align with incident logging and verification practices described by CERT-In.
Implement reasonable security safeguards and notify the Data Protection Board of India and affected individuals in the event of a personal data breach as prescribed. By suppressing impersonation sites and counterfeit apps early, and documenting actions, Hunto AI reduces breach likelihood and supports demonstrable due diligence for DPDP compliance.
Listed-entity assurance context
As a listed company (TCPL Packaging Ltd) serving regulated consumer sectors, the client must evidence timely incident handling and external threat suppression to customers and partners. Hunto AI’s artifact-rich, time-stamped records and trendlines strengthen security due-diligence and audit responses. Company materials and third-party profiles confirm the client’s listed status and industry footprint.
Why this worked for a manufacturing brand
Breadth with proof
One console covered domains, social, job boards, ads and messaging. Each takedown shipped with the exact artifacts platforms ask for, lifting acceptance and shrinking cycle time.Lean-team friendly
Automation handled discovery, evidence assembly, submissions and mirror hunts. Business teams reused consistent scripts and Official Channels content across corporate, plant and investor pages.Compliance and security together
Evidence archives, trendlines and third-party labeling map cleanly to CERT-In expectations and DPDP due-diligence while cutting fraud in the wild.
About Hunto
Hunto AI quantifies external cyber and brand risk and resolves it automatically. The Takedown Service removes impersonation infrastructure with one-click, evidence-rich notices. Adjacent modules include Brand Monitoring at scale and Attack Surface Monitoring, creating a closed loop from
Protect customers and brand trust while staying audit ready.
Request a no integration Brand Abuse Snapshot and receive an evidence ready takedown pack plus a 30 day suppression plan aligned to RBI expectations.